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  HARD SELL!! because you want it
            
 Juan Rubén Reyes, Douglas
              Kelaher, Mark Harvey,
              Susan Ballard, Hannah and Aaron
              Beehre, Georgiana Morison,
            Katharina Jaeger, Kathleen
                Peacock
             Everyone wants to sell you something, and here's our pitch. Unlike
  other shows profiling new and (post) emergent artists, this series
  contains no thematic alibi or curatorial catchphrases to disguise
  what we're really saying: we just think these people are some of
  the best new artists around!
       Despite this, discernable links can be found across their practices,
  most obviously in the way these artists reposition and re-present
  images and objects from everyday cultural events, creating elaborate
  and loving simulations and reconstructions of the 'real'. Craftsmanship
  and manipulation is important to the Hard Sell artists, whose playful
  but careful creations draw on both the skills of the artisan, and
  the 'pick n mix' mentality of the contemporary consumer, from the
  manufactured world of commerce, to the ether world of cyberspace,
  to the organics of flora and fauna. 
            Following on from our 2000 - 2001 series Fresh,
              which showcased groupings of solo projects by New Zealand based
              artists who were reaching a certain stage in their careers, Hard
              Sell is a series of individual projects based in Gallery C throughout
              most of 2002. Stemming from our aim to assist the development of
              those artists whose careers can be termed 'post emergent', who have
              shown extensively at an artist run and student based level, and
              are starting to move into the commercial and public arenas, Hard
              Sell offers the financial and curatorial support for these artists
              to produce a substantial solo body of work 
             
            Purchase the HARDSELL!! catalogue 
                   Juan Rubén
      Reyes 
      27 February - 28 March 2002
      Auckland based artist Juan Rubén Reyes has shown at Fiat Lux, Ramp
  Gallery, and Teststrip. Trained as a writer, his art practice is
  preoccupied with the visual appearance of words, presented in his
  installations as textural environments. Taken from their original
  context of the page, the words in his work transform into beautiful
  objects in their own right.
        
            Dont
            Stop Till You Get Enough 
            Douglas Kelaher  
            10 April - 2 May 2002
            Douglas Kelaher is one of the founding members of Dunedin based
  artist run space The Blue Oyster Gallery, which presents the work
  of emerging and experimental practices. Creating large scale, minimal
  sculptures which refer to both the stark 60's work of Donald Judd
  and Robert Morris and retro science fiction films, his work is both
  beautifully constructed yet deliberately over-produced, sliding
  somewhere between simulation and reality.
        
            Open Home
            Hamper 
            Mark Harvey  
            8 May - 1 June 2002
            Auckland performance artist Mark Harvey originally trained as a
  dancer, and the performances he stages draws perhaps as much on
  the theatricalities and constructs of contemporary dance as the
  seminal proto-conceptual practice of traditional performance art.
  Often deploying the assistance of actors in his work, his large-scale
  events ape or replicate familiar cultural events, such as a recent
  work at the George Fraser Gallery, where he created a quasi-nightclub,
  with audiences queuing for hours to enter the site.
        
            Sensible 
            Susan Ballard  
            17 July - 10 August 2002
            Art theorist and artist Susan Ballard has recently been included
  in Beyond the Surface, a touring show to the Dunedin Public Art
  Gallery and the Suter Gallery, Nelson. Delicate and organic, her
  work explores the organisms that surround us, the not-quite invisible
  matter which we take for granted. Expanding and growing in seemingly
  animalistic ways, the organisms she utilizes in her work change
  and grow throughout their installation in the gallery.
        
            PHY09.02 
            Hannah and Aaron Beehre  
            4 September - 5 October 2002
            Artist Hannah Beehre and designer Aaron Beehre have worked together
  on a number of projects, including playing in the group Pine, and
  exhibiting paintings and sculptures at the City Gallery, Wellington,
  and the Govett Brewster Gallery, New Plymouth. Playful yet elegant,
  their artistic practice sources images directly from contemporary
  design and fashion - logos, posters, cute Manga style creatures.
  Their work appears light, fresh and ephemeral, designed to date
  quickly, as market driven and prone to temporal readings as the
  street art it apes.
        
            HACKER
            1 
            Georgiana Morrison 
            16 October - 9 November 2002
            Dunedin based artist Georgiana Morrison has recently co-ordinated
  LOADED, a collaborative project involving artists and performers,
  who presented works in shop fronts and spaces throughout the settlement
  of Port Chalmers. Often working collaboratively in her conceptual
  practice, her work draws on technical and theoretical considerations
  of current technology in relation to its impact on identity and
  space. Her interactive project for The Physics Room utilizes new
  media to explore contemporary theories around space and fixed vantagepoints.
        
            Lift  
            Katharina Jaegar  
            20 November - 21 December 2002
            Christchurch based artist Katharina Jaegar explores themes of process,
  production, location, and the physicality of the body in sculptural
  pieces which are both beautiful and playful. Often transforming
  materials into contexts beyond their original function, recent works
  have regenerated the humble plastic shopping bag, reconfigured by
  the artist into exquisite crafted, realistic looking, sleeping bags
  and life jackets. Lovingly and painstakingly rendered, these works
  appear as illuminated simulations of the real thing.
        
      'Mouth to Mouth: A Phonetic Attraction' 
      Kathleen Peacock  
      15 January - 8 February 2003
      Christchurch trained artist Kathleen Peacock's work is subtle and
  evocative, drawing on the power and mystique of language in her
  meticulously crafted installations. Created for specific sites,
  and installed discretely, her work often draws on her own experiences
  and family stories, through the reworking of time and memory.
        
      Purchase the HARDSELL!! catalogue 
      HARDSELL - the Catalogue 
        		Published March 2003 
		Wholesale: $6.00; Retail: $10.00 
		ISBN# 0-9582359-4-5 
		16 page booklet plus set of 8 postcards       
       
      The HARDSELL!! series:
            Juan Rubén Reyes 
        		Dougals Rex Kelaher 
        		Mark Harvey 
        		Susan Ballard 
        		Hannah & Aaron Beehre 
        		Georgiana Morrison 
        		Katharina Jaeger 
        		Kathleen Peacock 
             HARDSELL!! in 
  		The Physics Room Annual 2002 
  		Published December 2003 
		ISBN# 0-9582359-1-0 
		Wholesale: $12.00; Retail $20 
		52 pages, 16 colour plates 
      Order your copy today from The Physics Room ! 
        		View order form 
      
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