Kroc
Konstantin Dimopoulos
April 20 - May 21
Seeking spirituality in fast-food, Konstantin Dimopoulos presents
a visual essay which profiles in very simple words and drawings
the development of McDonald's coporate image by master slesman
Ray Kroc. Dimpoloulos invites us to enter the orbit of the 'Big
M', tracing the powerful imagery of the 'easybite' from it's drawing
board beginnings, through it's present incarnation as capitalism's
most enduring symbol. Taking this concept a step further he invites
comparison between McDonald's religion of hamburgers, and popular
Christian iconography, seeing in both a digestible symbolism designed
for fast consumption.
|